AmazonBasics | brand film

AmazonBasics was hiding in plain sight. Its products regularly appeared in Amazon search results, but shoppers weren't yet seeking out the brand by name. We were asked to create a film that would introduce the brand behind all those everyday essentials.

I created the selected concept: AmazonBasics products are there when you need them. A woman moves through a minimalist white world as colorful products appear just in time. The idea was simple. Pulling it off was another story!

I turned the creative director’s storyboards into a detailed 3D animatic, planning every camera move and transition down to the second. We were venturing into new territory with 3D camera tracking, so I helped our team build and test the necessary skills before the shoot. I worked alongside the director to get the shots we'd planned, then art directed post-production through final delivery.

The film went on to win awards from GDUSA and MarCom, was adapted for several European markets, and helped us win more work with other Amazon teams.