intel | organic intelligence

Intel wanted to show how its processors and AI toolkit could help businesses make sense of enormous volumes of live data. At Nature Fresh Farms, thousands of sensors, cameras, and drones monitor everything from soil moisture and nutrient levels to plant health and ripening tomatoes.

We brought the story to life through a 3D, scroll-driven website, taking visitors on a journey down a tomato plant. Animated graphics and streams of particles visualized the constant flow of data, making a complex technical story engaging and easy to follow.

I collaborated with design on the concept and storytelling, then directed my 3D team in bringing the storyboards and visual targets to life. We built the 3D vines and particle animations, pushing the ideas further while working with development to balance visual quality with fast loading times. That meant a few (sometimes painful) compromises on effects and particle complexity.