QVC | the Sphere

Dentsu brought QVC’s national Q50: Age of Possibility campaign to the Sphere in Las Vegas, celebrating women over 50 and welcoming attendees to QVC’s Q50 summit. The spot featured Martha Stewart and Donna Kelce on the largest screen in the world.

I developed the selected 3D and live-action concept and provided day-to-day creative direction from pre-production through the live-action shoot and post-production. Martha needed no convincing to wear those fabulous red leather pants!

The activation drew gasps in person and generated significant news coverage. But the reaction that meant the most was one we hadn't planned. Martha and fellow Q50 ambassadors spontaneously shared their own content with the Sphere. They were genuinely excited about the campaign and what it stood for. Seeing their enthusiasm was just plain cool.